Ready to lead with content? Our expert team is on hand to help you succeed.
The Cognitives Services Team helps marketing leaders execute their content vision.
Supporting your marketing team’s transformation.
When you choose the Cognitives platform, our expert team of marketing specialists and developers partner with you, and your team, to update your existing strategies, processes and ways of working with content. Because we know that it takes more than just a new platform to transform the way your marketing team works with content, we’re committed to giving you the support you need to create that success.
A strong content strategy is critical for content success, but only 52% of Australian brands have a documented content strategy. Our expert team works with you to craft a highly effective content marketing strategy for your brand, designed to meet your unique business needs.
Once your strategy is live, our services team continues to work closely with you to ensure your content strategy is the right fit for your goals and audience. Effective content strategies take time, commitment and consistency – we’re here for the long-term to help your marketing team deliver real business results with your content.
The majority of brands that we work with say that creating enough compelling content is their biggest challenge. Our concierged content service matches you with the right content delivery sources to meet your content needs.
We take the time to understand your audience, content strategy and business goals to ensure you’re optimising your content medium and cadence. We source premium content that aligns with your brand voice, from editorial content to journalistic content, from video to user-generated social content.
Success with content is not about content delivery, it’s about developing an audience that finds value in the content that you produce. Too many brands focus on content first, audience second – and it’s often why they don’t get better results from the content they produce.
Our audience development experts will work with your marketing team to define a clear audience outline and editorial plan designed to target your unique audience, then build a plan to develop, track and assess your audience over time to drive better engagement with your content.
How do you know how your content is performing if you’re not tracking the right metrics? Most marketing teams are too focused on reach, not on real audience engagement.
Our content insights experts will work closely with your marketing team to identify real engagement with your content – across device, audience segment and platform. We’ll help interpret those results, providing your team with deeper insight into what content efforts are working, and what isn’t, so you can focus your content budget where it will drive the best ROI.
Book a free consultation to see how Cognitives can drive better results from your content.
Marketing teams need to execute rapidly and collaborate across multiple business silos whilst delivering an integrated content experience across all marketing channels. The content driving this marketing needs to be organised and managed effectively. The Cognitives Marketing Cloud was designed to meet this exact need for brands.
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Interested to see what the Cognitives Marketing Cloud can do for your brand?
Let us show you how you can align your marketing team to drive better results from your content.