Successful multi-channel marketing starts with a content-driven marketing platform

Enable your marketing team to drive better results from your content, across all channels.

Content Planning

Content Creation

Content Sourcing

Content Publishing

Content Distribution

Content Measurement

Drive better results from your marketing content

Running a content-driven marketing strategy on a global scale can be complicated – siloed departments, multiple team workstreams, and multi-channel distribution with no clear path to success. Cognitives Marketing Cloud eases the pain by streamlining the entire content process, through planning, creation, distribution, and measurement.

Plan your entire strategy

Manage workflows, teams, and your marketing calendar. Run all of your content workflows and approvals from one place, increase team coordination and simplify work allocation, providing a birds-eye view of your entire marketing strategy.


Content Planning and Workflow

With marketing content spread across multiple channels, markets and regions – keeping your team aligned and on plan is difficult.

With Cognitives your marketing team can plan and manage all marketing activities from a central location, no matter where they are.

Create compelling content

Exceptional content is core to driving a successful content strategy. Accelerate the creation, editing and publishing of top-tier content effortlessly. Collaborate seamlessly with your entire content production team, across brands, channels and regions – all within a single platform.

Source premium content

Access to premium content, right at your fingertips. Source, aggregate and curate top-tier content to enhance your brand story and deliver content at scale. Pull in user-generated content instantly, from all leading social networks – or invite customers to collaborate directly in platform.


Creating and Sourcing Content

Creating enough compelling content to stay fresh and relevant for your audience can be a challenge.

Cognitives enables your marketing team to produce great content at scale. Accelerate the creation, editing and publishing of top-tier content effortlessly, from anywhere, at any time, on any device.

Publish amazing content experiences

With our custom CMS launching landing pages, microsites and content hubs is easy. Streamline campaign management with templated content-rich landing pages. Build effective and engaging content hubs without the heavy price tag, building a strong media channel under your brand.

Distribute content everywhere

Distribute your content to multiple destinations in an instant. Push your content out to multiple social channels, campaign sites or external websites from a single location. Easily schedule your content distribution for optimal audience engagement.


Publishing and Distributing Content

Make sure your content gets seen by the right person, at the right time, in the right place.

Cognitives enables your marketing team to distribute content to multiple destinations in an instant. Push content out to multiple social channels, campaign sites or your content hubs.

Understand content performance

Successful marketing with content requires a complete understanding of content performance. Cognitives Marketing Cloud’s intelligent analytics provides you with the information you need to optimise your marketing strategy – enabling your marketing team to focus on what works.


Content Measurement and Analytics

Most analytics tools are too focused on reach, not on engagement.

Cognitives intelligent analytics focuses on a key metric – engaged time. Identifying actual engagement with your content, across device, audience segment and platform. Understand the stories that resonate with your audience.

& Security

Protect your brand. Ensure your content and data is secure with our enterprise-grade user permissions structure and advanced login protocols. Our centralised content asset management enables you to enforce brand guidelines throughout the entire content cycle.

Marketing teams need to execute rapidly and collaborate across multiple business silos whilst delivering an integrated content experience across all marketing channels. The content driving this marketing needs to be organised and managed effectively. The Cognitives Marketing Cloud was designed to meet this exact need for brands. 

Get a Demo

Interested to see what the Cognitives Marketing Cloud can do for your brand?

Let us show you how you can align your marketing team to drive better results from your content.