How a new independent publisher is competing with national giants, using the Cognitives platform.
Content authors & contributors
Steep and sustained falls in revenue from advertising and newspaper sales have seen news sites forced to cut spending, reduce staff and pursue click-bait articles to drive traffic.
Newsroom wanted to start fresh, building a free and independent news and current affairs site focused on the Things that Matter to New Zealanders. The problem was finding a content management platform that would support the scale of content and authors that would be required, while delivering the scalability, flexibility and speed needed for a new publishing venture.
With the Cognitives platform, Newsroom.co.nz was able to quickly build and deploy a custom designed news website using the platforms custom CMS.
Flexible workflows enable their six content teams to create quality content at speed, managing over two hundred decentralised content authors through a single platform.
More brands leading with content
Marketing teams need to execute rapidly and collaborate across multiple business silos whilst delivering an integrated content experience across all marketing channels. The content driving this marketing needs to be organised and managed effectively. The Cognitives Marketing Cloud was designed to meet this exact need for brands.
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