Monash University

How Australia’s largest university is using content to drive thought leadership and audience engagement.

24

Unique social handles

100+

Faculty content contributors

5

Distinct business areas

The Problem

While Monash University has a deep reservoir of expertise and a wealth of compelling content, finding a way to showcase that content to the world – across multiple faculties, business divisions and audience segments quickly becomes a challenge.

Monash need to pull all of their disparate content into a single location, where it could be quickly accessed and distributed to multiple channels, campaigns and content hubs, while maintaining rigorous quality control.

The Solution

With the Cognitives platform, Monash University chose to launch Lens – a brand new custom-built content hub that showcases the work being undertaken by their research and academic communities and the impact that work is having on a global scale.

The platform enables Monash to easily pull in content from their researcher’s external publications, as well as user-generated and brand content from their numerous social accounts.

The ability to collate, manage and distribute all of their content from a centralised location has enabled Monash to provide their audience with a window into the world of Monash University.

Belinda Hayes, Group Manager, Digital Marketing and Communications
Monash University
Cognitives has become a vital component in how we position ourselves as a thought leader. Not only has the platform transformed our way of working, now we have a growing hub of content assets that can be easily applied across all channels.

The Cognitives team has done a tremendous job, not just delivering us a powerful platform to run our entire content strategy, but consistently being there when we need them for training, implementation and support.

More brands leading with content

Marketing teams need to execute rapidly and collaborate across multiple business silos whilst delivering an integrated content experience across all marketing channels. The content driving this marketing needs to be organised and managed effectively. The Cognitives Marketing Cloud was designed to meet this exact need for brands. 

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Interested to see what the Cognitives Marketing Cloud can do for your brand?

Let us show you how you can align your marketing team to drive better results from your content.