How Australia’s largest university is using content to drive thought leadership and audience engagement.
Unique social handles
Faculty content contributors
Distinct business areas
While Monash University has a deep reservoir of expertise and a wealth of compelling content, finding a way to showcase that content to the world – across multiple faculties, business divisions and audience segments quickly becomes a challenge.
Monash need to pull all of their disparate content into a single location, where it could be quickly accessed and distributed to multiple channels, campaigns and content hubs, while maintaining rigorous quality control.
With the Cognitives platform, Monash University chose to launch Lens – a brand new custom-built content hub that showcases the work being undertaken by their research and academic communities and the impact that work is having on a global scale.
The platform enables Monash to easily pull in content from their researcher’s external publications, as well as user-generated and brand content from their numerous social accounts.
The ability to collate, manage and distribute all of their content from a centralised location has enabled Monash to provide their audience with a window into the world of Monash University.
More brands leading with content
Marketing teams need to execute rapidly and collaborate across multiple business silos whilst delivering an integrated content experience across all marketing channels. The content driving this marketing needs to be organised and managed effectively. The Cognitives Marketing Cloud was designed to meet this exact need for brands.
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